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Driven by a desire for change and the vision to take advantage of the amazing power of nature to bring more vitality to more people, the two founders of New Nordic set a goal to create innovative and dramatically more effective natural products.

Since the beginning, more than 20 years ago, New Nordic has focused on product innovation, which still forms the core of the New Nordic strategy today.

New Nordic listens and learns from cultures locally as well as in the most remote corners of the globe. The team at New Nordic focuses on natural products that have solid scientific evidence for enhancing vitality and promoting an active life, even in people of advanced age. Products are refined, analyzed and tested under controlled conditions to provide consumers with the best product offering.
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