BelleDangles was founded and is operated by Diana Liermann Unay and Rebecca Falkowski, two best friends who grew up together in Daytona Beach, Florida. At the age of 30, the girls made their dream of bringing their jewelry and accessory organizer idea to the world a reality. The girls, with the help of Diana's husband designer/artist Jeff Unay, designed and manufactured the first jewelry organizer, the BelleDangles Classic.