Biolustre has developed new technology that allows you to color, highlight, perm and straighten up to 6 times per day without fear of damage. While chances are that no stylist would do 6 separate chemical processes in one day, Biokustre is the first scientifically proven product to actually repair hair, and it does so instantly. Biolustre's line is not like any other product you have ever used. ALL other shampoos, conditioners andexpensive deep conditioning treatments merely coat the hair to make it "look" healthy and shiny. They cannot actually repair hair.