Coolibar brings Australian advances in sun protection to America! Their name is taken from the famous eucalyptus tree found in the harsh Australian outback. Like it, they promise welcome relief and reliable protection from the sun's damaging ultraviolet rays. Sun protective clothing has been popular for over a decade in Australia, where it gets very hot and many of its citizens are fair-skinned. In fact, Aussies now prefer UV sun-wear to sunscreen alone! Using expertise developed down-under, and elsewhere around the globe, Coolibar's high quality fabrics are guaranteed to be the most dependable on the market.