Cosmetic Alchemy strives to achieve the highest level of luxury cosmeceutical products within their market category. Over the last three years, Cosmetic Alchemy's initial product, LiLash, has gained international recognition as the world's fastest acting and most powerful eyelash conditioner. The CEO, a former cosmetic surgeon, has spent his career making women beautiful. Combining his eye for aesthetics with his knowledge of chemistry, LiLash's formula effectively enhances the natural beauty of women.