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When he founded his company in 1974, Bill Crutchfield had no reason to imagine that he would one day join Thomas Edison in the Consumer Electronics Hall of Fame. Bankers and suppliers laughed when he told them he wanted to open a mail order business selling car stereos to do-it-yourselfers. But Bill had something going for him that they couldn't see - a strong instinct to connect with his customers and use their feedback as his compass.
 
 
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