One day founders Cheryl & Tracey grabbed a pair of flip flops, added some bling and voila! They went from flip flop to fabulous! These suddenly dazzling shoes were both fashionable and practical. Now they knew they were onto something really big...but this was only the beginning. Why not create a pair of sandals with interchangeable shoe jewelry that could go with any number of outfits...and fit every style and occasion? Like traveling! Who wants to pack five different pairs of shoes when one pair could have endless looks? That's how FlipOut™ Sandals were born!