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Marni Bumsted was struggling to keep the fabric between two strategically placed buttons on her stretchy cardigan to stay shut. Her friend Jennifer Kouba saw her dilemma, grabbed the double-stick tape she uses in her job as a Los Angeles set stylist and closed the potentially embarrassing opening. Bumsted was struck at that moment. "That was so brilliant," she said. "I was pondering, 'Why didn't I know about this?' Instantly, I thought that it would be a cool product to sell." She thought about it for three years before teaming with a friend, Jane Dailey. Together they created Hollywood Fashion Tape -- 3- by 1½-inch strips of double-stick, clear medical tape that is hypoallergenic and safe for fabric, packaged in girly pink. Today, Hollywood Fashion Tape has grown to a line of twenty-five fashion solution products and a line of shapewear -- all designed to help women look and feel their best, no matter what they're wearing.

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Hollywood Fashion Tape

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