Created by two daddies that have been best friends since they were 16, the pair were inspired to create Label Daddy soon after becoming parents themselves. They'd often hear many fellow parents complain that too much time was spent labeling and re-labeling clothes and other items that their children took to camp or school with so-called permanent markers that often faded in the wash. They realized this was the moment they had been waiting for, the opportunity to use their respective business experience to create a stylish, adorable, and extremely useful product. A product that would be easy to use, time efficient for mom, durable for dad, inexpensive for both and very personalized.