Founder Lindsay Frucci is a brownieholic. She loves thick, fudgy, chewy brownies. She hates fat. In her food or on her hips, fat is something she likes to live without. Since most thick, fudgy, chewy brownies are loaded with fat this created quite a problem. Were brownies without guilt a possibility? In January of 1995, she decided to try and find out. And luckily, she succeeded!!!