Established in Hong Kong in 1999, o.d.m. is a brand of highly designed technical timepieces created for the style conscious consumer. Their mission is to be "original, dynamic & minimalist" and this philosophy is what inspired their name. They remain true to that with every single watch they design. In 2006 they added the term "inno-trendy" to their internal and external communications to deliver the message that they are constantly developing new technologies and integrating fashion-based elements into their designs.