The idea for SafetyTat temporary child ID tattoos was born of necessity one weekend at an amusement park. On Labor Day Weekend, Mom, Michele Welsh and her husband, there with their three small children, felt out-numbered. To stave her panic, she quickly wrote her mobile phone number on each of their arms with a ballpoint pen. As she did this, she thoughtfully explained to each of them the importance of staying close to Mommy and Daddy. She also told them that if they were separated that the number on their arm was a way to reconnect with them. Throughout the day of fun, Michele had to rewrite the number several times as it smeared or washed off. Several parents in the park stopped her to ask if that was her number on the kids' arms. Each time, they loved the idea. The day was a success and the idea for SafetyTat temporary child id tattoos was born.