Founder Wendy was surprised to discover that there really weren't any discreet, comfortable or stylish solutions to cope with light leaks. This was extraordinary given that roughly 1 in 4 women suffer from light incontinence - small urinary leaks when one coughs, laughs or jumps. With her very busy schedule, pantiliners were out. Not only are pantiliners ineffective, uncomfortable and a big inconvenience, the fact that there are more than 1.2 billion tampons, pads & pantiliners dropped into landfills annually just didn't make seem to make sense. Why couldn't there be a washable, stylish solution for light leaks? Work began, and with the development of the revolutionary OQUOS™ patented fabric technology, Wendy could see the opportunity unfold. Building OQUOS™ right into the underwear became the catalyst for STRIDE™ washable panties and briefs.