TRAC Health was formed in 2003 as a boutique online retail company that sold all natural vitamins and dietary supplement that filled a variety of consumer needs.
TRAC Health's founder started to change the direction of the company due to his new nutrition belief. He found that nutrition should come from nutrient dense whole foods rather than from a pill or laboratory. Thus he began the search for the best superfoods that the world had to offer. This search led TRAC to Mexico to the homeland of the long forgotten Aztec superfood, Chia Seed.