For over 50 years, consumers have trusted Vitabath for unparalleled skin cleansing and conditioning. Vitabath's luxurious lather, nourishing vitamin blend and rich fragrances indulge the senses and nourish the skin, creating an at-home spa experience.

In 2011, Vitabath revitalized its brand with the introduction of a new sulfate and paraben free moisturizing body wash collection in a variety of fresh, playful fragrances.