ViveVita, translating to "living life," is a consumer products company that creates innovative lifestyle products to solve real problems experienced in the home. Founded in 2004 by Robyn Pellei (MompreneurPlus9), entrepreneur and mother of nine, ViveVita's product lines currently include Bandette cup labels and the Gripsterz, a fun alternative to a child leash. ViveVita products combine everyday function with flair and personality to suit the needs of both parents and children.