Add huge, lasting volume to your hair with this revolutionary hair iron. Unlike other hair irons, the secret to VOLOOM is in its patented plates. Used in the under-layers of hair, VOLOOM creates hidden volume that lifts hair away from the scalp, giving the look of 3x the volume in less than 3 minutes for 3 days of gorgeous fullness. It also extends the time between washes & heat styling for healthier strands!