Tired of of using petroleum-based skincare products that were found to be greasy, messy and ineffective, a young pharmacist named Yoshikiyo Nowatari sought the help of a chemist and a special manufacturing process in 1957 to create a glycerin-based moisturizer. This product went on to become one of the longest-selling skincare products in Japan and the #1 selling medicated, vitamin-enriched cream on the market.
In the 50 years since its birth, this moisturizer has attracted and kept a massive and loyal customer base in Japan. Generations of families have used the concentrated formula on all types of dry skin, from split cuticles and cracked heels to diaper rash and even frostbite. See for yourself why Japan loves Yu-Be!